Is the 30-second elevator pitch designed solely for educating members over the phone?

The 30-second elevator pitch is designed to communicate key information succinctly, serving a broader purpose than just educating members over the phone. It can be effectively used in various contexts, including face-to-face interactions and networking opportunities. The intent behind the pitch is to quickly convey the unique value proposition of Orangetheory Fitness to a wide audience, which includes not only prospective members but also current members and even potential business partners. Therefore, it is a versatile tool meant for multiple scenarios, making it accurate to say that it is not solely for phone conversations.