What benefit does offering referral bonuses provide?

Offering referral bonuses is a strategic way to increase member retention, as it incentivizes current members to bring in new clients. When existing members feel appreciated for their loyalty and effort in referring friends or family, it strengthens their connection to the fitness community and encourages them to continue their membership. This sense of belonging can lead to increased satisfaction and commitment to the Orangetheory Fitness brand, ultimately resulting in a higher retention rate. By rewarding members for referrals, the gym not only expands its clientele but also fosters a supportive and engaged environment where members feel valued.