What is the ideal duration for a client sales presentation?

The ideal duration for a client sales presentation is approximately 30 minutes because this time frame strikes a balance between providing enough information to effectively engage the client and keeping their attention. A 30-minute presentation allows for a thorough explanation of the products or services, including their benefits and features, without overwhelming the client with too much information. It also provides a window for addressing client questions and fostering a conversational atmosphere, which can enhance engagement and rapport. Presentations that are too short may not convey adequate details, while those that are too lengthy risk losing the client’s attention or overwhelming them with information. Thus, 30 minutes is generally recognized as the optimal duration for a focused and effective sales presentation.