What role does the sales associate play in the sales process compared to fitness coaches?

The sales associate plays a pivotal role in fostering a positive initial interaction with potential members, focusing on both encouragement and closing the sale. By actively encouraging potential clients, the sales associate helps build rapport and highlights the benefits of Orangetheory Fitness, promoting excitement and interest in joining. Closing the sale involves guiding the customer through the enrollment process, addressing any concerns, and ultimately securing their commitment to membership.

Fitness coaches, on the other hand, focus more on providing training and support after a member has joined. Their primary responsibilities involve leading workouts, personal training, and ensuring members stay engaged and achieve their fitness goals. This distinction lies in the sales associate's role in initiating and completing the sales process versus the fitness coaches' role in ongoing training and member support.