When can sales associates share testimonials with potential clients?

Sales associates can share testimonials with potential clients in a variety of situations that are conducive to personal engagement and building rapport. Sharing testimonials during facility tours provides an opportunity to showcase the positive experiences of current members in a relevant context, making the information more relatable. Additionally, gathering client preferences beforehand allows sales associates to tailor their testimonials to reflect experiences that resonate with the specific interests and goals of the potential client.

Moreover, when a potential client directly asks for testimonials, it presents an ideal moment to provide real-life examples of success, further reinforcing the value of the services being offered. This ability to share testimonials in different scenarios creates a comprehensive approach, ensuring that sales associates can effectively engage with potential clients and address their unique concerns and aspirations.