Which of the following is a key technique for a Sales Associate during client interactions?

Listening actively and asking about goals is a fundamental technique for a Sales Associate during client interactions because it fosters a strong relationship between the associate and the client. This approach allows the associate to understand the client's personal fitness ambitions, preferences, and motivations. By actively engaging in the conversation and showing genuine interest in the client's goals, the associate can tailor their responses and recommendations, creating a more personalized and effective sales experience.

Moreover, active listening helps to build trust and rapport, making clients feel valued and understood. This connection can lead to increased client satisfaction and loyalty, enhancing the overall client experience at Orangetheory Fitness. It transforms the interaction from a simple transaction to a supportive partnership, which is essential in the fitness industry where motivation and personal goals are key components of success.